Sure, we’ve all seen fashion giant H&M’s half-hearted attempts at a beauty line at the checkout counter at our favorite stores; more impulse buys than a serious contender in the super-competitive world of makeup and beauty. That’s all a thing of the past! H&M had, a few months back, decided to completely revamp their beauty collection, and boy have they done a good job! Their 700-item-strong brand new collection ensures they are here to be taken seriously. The Swedish retailer recently began to debut their new line, and the incredible products comprised, on Instagram a few days ago. And we have to say, there are quite a few that look like instant classics.
H&M’s new Beauty line includes basics like primer and setting powder, eyeshadow and eyeliner, and even a few next-level items like bronzers eye contour powders. A dizzying array of gorgeous lip colors and nail lacquers round off the collection. They are also introducing a number of haircare and skincare products as part of their Beauty line. The packaging is what truly elevates the collection to the next level. Gilded tubes and sleek black and white packaging rival any of your higher end brands.
H&M’s new beauty line comprises two separate collections – a premium collection and an eco-friendly one called Conscious. Conscious is aimed at consumers looking for high-quality cosmetics at an affordable price. Also, look out for their seasonal limited edition collections.
H&M’s new mega Beauty collection of makeup, hair care and body care products will be available in more than 900 stores and online this fall.
H&M launches massive Beauty line with over 700 new products is from Gadgets, fashion and tech for women – Gizmodiva.